Description: Entertainment marketing & communication :

Main Author:	SAYRE
Format:	Book
Published:	Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008.
Subjects:	Consumer behavior -- > United States Leisure industry -- > Marketing -- > United States Performing arts -- > Marketing -- > United States Entertainment events -- > Marketing -- > United States Amusements -- > Marketing -- > United States Tourism -- > Marketing -- > United States Recreation -- > Marketing -- > United States Communication in marketing -- > United States

Physical Description:	xxii, 489 p.: ill.; 23 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780132345163 (pbk.) 0132345161 (pbk.)