Customer relationship management system, the failure and usefulness towards sales and marketing, a study of Saudi Arabia business environment

Main Author: Mahmoud Joudah
Format: Book
Published: Nilai: INTI International University, 2010.
Subjects:
Item Description:MISCU 74
M.Sc. Of Management information systems, 2010
"A dissertation submitted in partial fulfillment of the requirement of M.Sc. Of Management information systems at Coventry University under the management and supervision of Faculty of Computing and IT, INTI International University 2010
Physical Description:iii, 101p.: ill.; 30 cm.