01108pamaa2200229 4500 0000052760 20140710090000.0 140718s2014 eng HD30.2 KAN 2011 Kang Ai Shi To investigate the effectiveness of Facebook as part of the CRMS portfolio Kang Ai Shi. Nilai: INTI International University, 2011. v, 167p.: ill.; 30 cm. MISCU 66 M.Sc. Of Management information systems, 2011 "A dissertation submitted in partial fulfillment of the requirement of M.Sc. Of Management information systems at Coventry University under the management and supervision of Faculty of Computing and IT, INTI International University 2011 Thesis (MISCU), Faculty of Computing and IT, INTI International University Thesis (MISCU) -- Management information systems MISCU Electronic commerce -- Social aspects Online social networks http://intilib.intimal.edu.my/equip-intin/custom/home.jsp