Strategies for successful implementation of customer relations management (CRM) on small and medium enterprises (SMEs) in Malaysia

Main Author: Tyokyaa Kanshio Richard
Format: Book
Published: Nilai: INTI International University, 2010.
Subjects:
Item Description:MISCU 48
M.Sc. Of Management information systems, 2010
"A dissertation submitted in partial fulfillment of the requirement of M.Sc. Of Management information systems at Coventry University under the management and supervision of Faculty of Computing and IT, INTI International University 2010
Physical Description:xiii, 162p.: ill.; 30 cm.