Cover Image

A study on factors affecting customer loyalty towards service providers of the Malaysia's mobile telecommunication industry who utilizes e-commerce as one of their services

Main Author: Andino Tan Yi-Yuen
Format: Book
Published: Nilai: INTI International University, 2009.
Subjects:
Thesis (MISCU) -- > Management information systems
MISCU
Consumer behavior
Services industries -- > Marketing

Similar Items