A study on factors affecting customer loyalty towards service providers of the Malaysia's mobile telecommunication industry who utilizes e-commerce as one of their services - Andino Tan Yi-Yuen (Nilai: INTI International University, 2009)
M.Sc. Of Management information systems, 2009
"A dissertation submitted in partial fulfillment of the requirement of M.Sc. Of Management information systems at Coventry University under the management and supervision of Faculty of Computing and IT, INTI International University 2009
MISCU 1
Thesis (MISCU), Faculty of Computing and IT, INTI International University
Keywords: Thesis (MISCU) -- -- Management information systems; MISCU; Consumer behavior; Services industries -- -- Marketing