A study on factors affecting customer loyalty towards service providers of the Malaysia's mobile telecommunication industry who utilizes e-commerce as one of their services

Main Author: Andino Tan Yi-Yuen
Format: Book
Published: Nilai: INTI International University, 2009.
Subjects:
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008 140718s2014 eng
090 0 0 |a HD30.2   |b AND 2009 
100 1 0 |a Andino Tan Yi-Yuen  
245 1 2 |a A study on factors affecting customer loyalty towards service providers of the Malaysia's mobile telecommunication industry who utilizes e-commerce as one of their services   |c Andino Tan Yi-Yuen. 
260 0 0 |a Nilai:   |b INTI International University,   |c 2009. 
300 |a 95p.:   |b ill.;   |c 30 cm. 
500 0 0 |a M.Sc. Of Management information systems, 2009 
500 0 0 |a "A dissertation submitted in partial fulfillment of the requirement of M.Sc. Of Management information systems at Coventry University under the management and supervision of Faculty of Computing and IT, INTI International University 2009 
500 0 0 |a MISCU 1 
502 0 0 |a Thesis (MISCU), Faculty of Computing and IT, INTI International University 
650 0 0 |a Thesis (MISCU) --   |x Management information systems  
650 0 0 |a MISCU  
650 0 0 |a Consumer behavior  
650 0 0 |a Services industries --   |x Marketing  
901 |u http://intilib.intimal.edu.my/equip-intin/custom/home.jsp