Purchase intention towards life insurance policies among generation Y - Tay Jing Ren (Nilai: INTI International University, 2014)
Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
MBA 148
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; Consumer behavior; Consumer satisfaction; MBA