Attitudes towards mobile advertising : A research to determine the differences between the attitudes of youth and adults in Malaysia

Main Author: Zhang Shan
Format: Book
Published: Nilai: INTI International University, 2014.
Subjects:
MBA
LEADER 01007pamaa2200229 4500
001 0000052650
005 20140704090000.0
008 140708s2014 eng
090 0 0 |a HD31   |b ZHA 2014 
100 1 0 |a Zhang Shan  
245 1 0 |a Attitudes towards mobile advertising :   |b A research to determine the differences between the attitudes of youth and adults in Malaysia   |c Zhang Shan. 
260 0 0 |a Nilai:   |b INTI International University,   |c 2014. 
300 |a viii, 192p.:   |b ill.;   |c 30 cm. 
500 0 0 |a Master Of Business Administration, 2014 
500 0 0 |a Master of Business Administration Faculty of Business, Communication and law INTI International University 2014 
500 0 0 |a MBA 158 
502 0 0 |a Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University 
650 0 0 |a Thesis (M.B.A.) --   |x Business  
650 0 0 |a MBA  
650 0 0 |a Internet advertising  
650 0 0 |a Internet marketing  
901 |u http://intilib.intimal.edu.my/equip-intin/custom/home.jsp