Attitudes towards mobile advertising : A research to determine the differences between the attitudes of youth and adults in Malaysia

Main Author: Zhang Shan
Format: Book
Published: Nilai: INTI International University, 2014.
Subjects:
MBA
Item Description:Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
MBA 158
Physical Description:viii, 192p.: ill.; 30 cm.