Study on packaging elements that affect consumer purchased decisions of body wash products in Klang Malaysia - Lai Wun Yen (Nilai: INTI International University, 2014)
MBA 161
Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; Consumer behavior; Consumer satisfaction; MBA