The study on the factors that affect generation Y's impulsive buying behavior at supermarket - Li Song (Nilai: INTI International University, 2014)
MBA 146
Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; Consumer behavior; Marketing -- -- Psychological aspects; MBA