The study on the factors that affect generation Y's impulsive buying behavior at supermarket

Main Author: Li Song
Format: Book
Published: Nilai: INTI International University, 2014.
Subjects:
MBA
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100 1 0 |a Li Song  
245 1 4 |a The study on the factors that affect generation Y's impulsive buying behavior at supermarket   |c Li Song. 
260 0 0 |a Nilai:   |b INTI International University,   |c 2014. 
300 |a v, 160p.:   |b ill.;   |c 30 cm. 
500 0 0 |a MBA 146 
500 0 0 |a Master Of Business Administration, 2014 
500 0 0 |a Master of Business Administration Faculty of Business, Communication and law INTI International University 2014 
502 0 0 |a Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University 
650 0 0 |a Thesis (M.B.A.) --   |x Business  
650 0 0 |a Consumer behavior  
650 0 0 |a Marketing --   |x Psychological aspects  
650 0 0 |a MBA  
901 |u http://intilib.intimal.edu.my/equip-intin/custom/home.jsp