The study on the factors that affect generation Y's impulsive buying behavior at supermarket

Main Author: Li Song
Format: Book
Published: Nilai: INTI International University, 2014.
Subjects:
MBA
Item Description:MBA 146
Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
Physical Description:v, 160p.: ill.; 30 cm.