00805pamaa2200253 4500 0000052432 20140414090000.0 140414s2012 eng 9780136089834 (pbk.) 0136089836 (pbk.) HD62.4 YIP 2012 Yip Total global strategy George S. Yip, G. Tomas M. Hult. 3rd ed. Boston: Pearson, 2012. xxiii, 295 p.: ill.; 23 cm. BATUH Includes bibliographical references and index Strategic planning International economic relations International trade International business enterprises -- Management Hult, G. Tomas M. www.pearsonhighered.com