Description: Total global strategy

Main Author:	Yip
Other Authors:	Hult,
Format:	Book
Published:	Boston: Pearson, 2012.
Edition:	3rd ed.
Subjects:	Strategic planning International economic relations International trade International business enterprises -- > Management

Physical Description:	xxiii, 295 p.: ill.; 23 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780136089834 (pbk.) 0136089836 (pbk.)