The role of online relationship marketing programs towards influencing university student to purchased difference clothing product (cross-buying) under the same online retailer in Malaysia

Main Author: Elisafi Willson Mshigati
Format: Book
Published: Nilai: INTI International University, 2013.
Subjects:
MBA
Item Description:MBA 127
Master Of Business Administration, 2013
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Physical Description:vii, 86p.: ill.; 30 cm.