Awareness through marketing promotional efforts : A study on biotechnology programme among pre-University students' in Malaysia - Tiffeny Lim Ai Ji (Nilai: INTI International University, 2013)
MBA 107
Master Of Business Administration, 2013
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; MBA; Advertising; Consumer Behaviour