00958pamaa2200229 4500 0000052377 20140306090000.0 140311s2013 eng HD31 YAN 2013 Yang Ying Factors influencing consumer purchase intention and consumer choice on private label brand in Malaysia Yang Ying. Nilai: INTI International University, 2013. 126p.: ill.; 30 cm. MBA 108 Master Of Business Administration, 2013 Master of Business Administration Faculty of Business, Communication and law INTI International University 2013 Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University Thesis (M.B.A.) -- Business MBA Advertising Consumer Behaviour http://intilib.intimal.edu.my/equip-intin/custom/home.jsp