Factors influencing consumer purchase intention and consumer choice on private label brand in Malaysia - Yang Ying (Nilai: INTI International University, 2013)
MBA 108
Master Of Business Administration, 2013
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; MBA; Advertising; Consumer Behaviour