Evaluate on the relationship between advertising clutter and Generation Y negative attitude towards television advertising
Main Author: | Yan Yuzhen |
---|---|
Format: | Book |
Published: |
Nilai:
INTI International University,
2013.
|
Subjects: |
Similar Items
-
Attitudes towards mobile advertising : A research to determine the differences between the attitudes of youth and adults in Malaysia
by: Zhang Shan
Published: (2014) -
Evaluating the links between relationship marketing and consumer loyalty in the Malaysian retailing industry
by: Phua Tin Chew
Published: (2012) -
Purchase intention towards life insurance policies among generation Y
by: Tay Jing Ren
Published: (2014) -
A profile of generation Y Malaysian: What is their clothing purchase behavior towards western brands apparel?
by: Teoh Swee Yee
Published: (2009) -
An exploratory study on the consumer attitudes toward mobile advertising targeted to college students in Klang Valley, Malaysia
by: Tan E Teng
Published: (2011)