Evaluate on the relationship between advertising clutter and Generation Y negative attitude towards television advertising - Yan Yuzhen (Nilai: INTI International University, 2013)
MBA 109
Master Of Business Administration, 2013
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; MBA; Consumer Behaviour; Television advertising