Evaluate on the relationship between advertising clutter and Generation Y negative attitude towards television advertising

Main Author: Yan Yuzhen
Format: Book
Published: Nilai: INTI International University, 2013.
Subjects:
MBA
Item Description:MBA 109
Master Of Business Administration, 2013
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Physical Description:164p.: ill.; 30 cm.