Factors influencing Malaysian users' satisfaction and loyalty of mobile instant messaging (MIM) apps services

Main Author: Lu Wenwen
Format: Book
Published: Nilai: INTI International University, 2013.
Subjects:
MBA
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500 0 0 |a Master of Business Administration Faculty of Business, Communication and law INTI International University 2013 
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650 0 0 |a MBA  
650 0 0 |a Text messages (Cell phone systems)  
650 0 0 |a Consumer Behaviour  
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