Factors influencing Malaysian users' satisfaction and loyalty of mobile instant messaging (MIM) apps services

Main Author: Lu Wenwen
Format: Book
Published: Nilai: INTI International University, 2013.
Subjects:
MBA
Item Description:MBA 110
Master Of Business Administration, 2013
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Physical Description:123p.: ill.; 30 cm.