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| LEADER |
01095pamaa2200205 4500 |
| 001 |
0000052227 |
| 005 |
20140221090000.0 |
| 008 |
140221s2007 eng |
| 020 |
0 |
0 |
|a 9780742529649 (pbk.)
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| 020 |
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|a 0742529649 (pbk.)
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| 090 |
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|a HF5415.123
|b BLA 2007
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| 100 |
1 |
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|a Blakeman
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| 245 |
1 |
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|a Integrated marketing communication :
|b creative strategy from idea to implementation
|c Robyn Blakeman.
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| 260 |
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|a Lanham, Md.:
|b Rowman & Littlefield Publishers,
|c 2007.
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| 300 |
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|a viii, 267 p.:
|b ill.;
|c 24 cm.
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| 501 |
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|a FOBCAL
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| 504 |
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|a Includes bibliographical references (p. 261-262) and index
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| 505 |
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|a Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing
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| 650 |
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|a Communication in marketing
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| 901 |
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|u http://www.rowmanlittlefield.com
|
