Integrated marketing communication : creative strategy from idea to implementation
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| Format: | Book |
| Published: |
Lanham, Md.:
Rowman & Littlefield Publishers,
2007.
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| Subjects: |
| Physical Description: | viii, 267 p.: ill.; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 261-262) and index |
| ISBN: | 9780742529649 (pbk.) 0742529649 (pbk.) |