The impact of relationship marketing on customer loyalty in Malaysian banks

Main Author: Zhou Ruijie
Format: Book
Published: Nilai: INTI International University, 2012.
Subjects:
MBA
Item Description:MBA 101
Master Of Business Administration, 2012
Master of Business Administration Faculty of Business, Communication and law INTI International University 2012
Physical Description:xi, 73p.: ill.; 30 cm.