Holdings: The impact of relationship marketing on customer loyalty in Malaysian banks

Main Author:	Zhou Ruijie
Format:	Book
Published:	Nilai: INTI International University, 2012.
Subjects:	Thesis (M.B.A.) -- > Business MBA Banks and banking -- > Customer services Customer loyalty

Call Number:	HD31 ZHO 2012

Accession	Item Category	Format	Status	Notes

THS0000111

Reference

Thesis Master

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