The determinants of effective green business process management evidence from Malaysian manufacturing firms - Subashini, Nadarajah (Nilai: INTI International University, 2012)
MBA 100
Master Of Business Administration, 2012
Master of Business Administration Faculty of Business, Communication and law INTI International University 2012
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.); Customer loyalty; Branding (Marketing)