Evaluating the links between relationship marketing and consumer loyalty in the Malaysian retailing industry - Phua Tin Chew (Nilai: INTI International University, 2012)
MBA 95
Master Of Business Administration, 2012
Master of Business Administration Faculty of Business, Communication and law INTI International University 2012
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; MBA; Customer loyalty; Branding (Marketing)