Evaluating the links between relationship marketing and consumer loyalty in the Malaysian retailing industry

Main Author: Phua Tin Chew
Format: Book
Published: Nilai: INTI International University, 2012.
Subjects:
MBA
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100 1 0 |a Phua Tin Chew  
245 1 0 |a Evaluating the links between relationship marketing and consumer loyalty in the Malaysian retailing industry   |c Phua Tin Chew. 
260 0 0 |a Nilai:   |b INTI International University,   |c 2012. 
300 |a 85p.:   |b ill.;   |c 30 cm. 
500 0 0 |a MBA 95 
500 0 0 |a Master Of Business Administration, 2012 
500 0 0 |a Master of Business Administration Faculty of Business, Communication and law INTI International University 2012 
502 0 0 |a Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University 
650 0 0 |a Thesis (M.B.A.) --   |x Business  
650 0 0 |a MBA  
650 0 0 |a Customer loyalty  
650 0 0 |a Branding (Marketing)  
901 |u http://intilib.intimal.edu.my/equip-intin/custom/home.jsp