Evaluating the links between relationship marketing and consumer loyalty in the Malaysian retailing industry

Main Author: Phua Tin Chew
Format: Book
Published: Nilai: INTI International University, 2012.
Subjects:
MBA
Item Description:MBA 95
Master Of Business Administration, 2012
Master of Business Administration Faculty of Business, Communication and law INTI International University 2012
Physical Description:85p.: ill.; 30 cm.