Contribution of green marketing to brand loyalty - Kuek Way Teng (Nilai: INTI International University, 2013)
MBA 70
Master Of Business Administration, 2013
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; MBA; Consumers' preferences; Brand loyalty