00713pamaa2200241 4500 0000052129 20150907090000.0 140129s2014 eng 9780273786993 (pbk) 0273786997 (pbk) HF5415 KOT 2014 Kotler, Philip Principles of marketing Philip Kotler and Gary Armstrong. 15th ed. Upper Saddle River, NJ: Prentice Hall, 2014. 716p.: col. ill.; 28cm. DBAD BBIBI BFNPI Includes bibliographical references and index Marketing Armstrong, Gary http://www.prenhall.com