Principles of marketing

Main Author: Kotler, Philip
Other Authors: Armstrong,
Format: Book
Published: Upper Saddle River, NJ: Prentice Hall, 2014.
Edition:15th ed.
Subjects:
LEADER 00713pamaa2200241 4500
001 0000052129
005 20150907090000.0
008 140129s2014 eng
020 0 0 |a 9780273786993 (pbk)  
020 0 0 |a 0273786997 (pbk)  
090 0 0 |a HF5415   |b KOT 2014 
100 1 0 |a Kotler, Philip  
245 1 0 |a Principles of marketing   |c Philip Kotler and Gary Armstrong. 
250 0 0 |a 15th ed. 
260 0 0 |a Upper Saddle River, NJ:   |b Prentice Hall,   |c 2014. 
300 |a 716p.:   |b col. ill.;   |c 28cm. 
501 0 0 |a DBAD 
501 0 0 |a BBIBI 
501 0 0 |a BFNPI 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 1 |a Armstrong,   |h Gary  
901 |u http://www.prenhall.com