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00713pamaa2200241 4500 |
001 |
0000052129 |
005 |
20150907090000.0 |
008 |
140129s2014 eng |
020 |
0 |
0 |
|a 9780273786993 (pbk)
|
020 |
0 |
0 |
|a 0273786997 (pbk)
|
090 |
0 |
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|a HF5415
|b KOT 2014
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100 |
1 |
0 |
|a Kotler, Philip
|
245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler and Gary Armstrong.
|
250 |
0 |
0 |
|a 15th ed.
|
260 |
0 |
0 |
|a Upper Saddle River, NJ:
|b Prentice Hall,
|c 2014.
|
300 |
|
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|a 716p.:
|b col. ill.;
|c 28cm.
|
501 |
0 |
0 |
|a DBAD
|
501 |
0 |
0 |
|a BBIBI
|
501 |
0 |
0 |
|a BFNPI
|
504 |
0 |
0 |
|a Includes bibliographical references and index
|
650 |
0 |
0 |
|a Marketing
|
700 |
1 |
1 |
|a Armstrong,
|h Gary
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901 |
|
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|u http://www.prenhall.com
|