Description: Principles of marketing

Main Author:	Kotler, Philip
Other Authors:	Armstrong,
Format:	Book
Published:	Upper Saddle River, NJ: Prentice Hall, 2014.
Edition:	15th ed.
Subjects:	Marketing

Physical Description:	716p.: col. ill.; 28cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780273786993 (pbk) 0273786997 (pbk)