Kotler, P., & Armstrong. (2014). Principles of marketing (15th ed.). Upper Saddle River, NJ: Prentice Hall.
Chicago Style CitationKotler, Philip, and Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ: Prentice Hall, 2014.
MLA CitationKotler, Philip, and Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ: Prentice Hall, 2014.
Warning: These citations may not always be 100% accurate.