APA Citation

Kotler, P., & Armstrong. (2014). Principles of marketing (15th ed.). Upper Saddle River, NJ: Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ: Prentice Hall, 2014.

MLA Citation

Kotler, Philip, and Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ: Prentice Hall, 2014.

Warning: These citations may not always be 100% accurate.