00794pamaa2200229 4500 0000052069 20140207090000.0 140110s2013 eng 9781118099209 HD69 WHE 2013 Wheeler Designing brand identity : an essential guide for the whole branding team Alina Wheeler. 4th ed. Hoboken, New Jersey: John Wiley & Sons. Inc., 2013. x, 326 p.: color illustrations; 29 cm. BITI Includes bibliographical references (pages 314-315) and index Trademarks -- Design Branding (Marketing) Brand name products Advertising -- Brand name products http://www.wiley.com