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| LEADER |
00794pamaa2200229 4500 |
| 001 |
0000052069 |
| 005 |
20140207090000.0 |
| 008 |
140110s2013 eng |
| 020 |
0 |
0 |
|a 9781118099209
|
| 090 |
0 |
0 |
|a HD69
|b WHE 2013
|
| 100 |
1 |
0 |
|a Wheeler
|
| 245 |
1 |
0 |
|a Designing brand identity :
|b an essential guide for the whole branding team
|c Alina Wheeler.
|
| 250 |
0 |
0 |
|a 4th ed.
|
| 260 |
0 |
0 |
|a Hoboken, New Jersey:
|b John Wiley & Sons. Inc.,
|c 2013.
|
| 300 |
|
|
|a x, 326 p.:
|b color illustrations;
|c 29 cm.
|
| 501 |
0 |
0 |
|a BITI
|
| 504 |
0 |
0 |
|a Includes bibliographical references (pages 314-315) and index
|
| 650 |
0 |
0 |
|a Trademarks --
|x Design
|
| 650 |
0 |
0 |
|a Branding (Marketing)
|
| 650 |
0 |
0 |
|a Brand name products
|
| 650 |
0 |
0 |
|a Advertising --
|x Brand name products
|
| 901 |
|
|
|u http://www.wiley.com
|
