Examining the factors of eWOM that influence the consumers' online purchase decision in Nilai, Malaysia - Yang Hong (Nilai: INTI International University, 2013)
MBA 63
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Master Of Business Administration, 2013
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; MBA; Marketing; Consumer Behaviour