Examining the factors of eWOM that influence the consumers' online purchase decision in Nilai, Malaysia

Main Author: Yang Hong
Format: Book
Published: Nilai: INTI International University, 2013.
Subjects:
MBA
Item Description:MBA 63
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Master Of Business Administration, 2013
Physical Description:ix, 84p.: ill.; 30 cm.