The role of promotional mixes in influencing local consumers to adopt green purchasing behaviours in Petaling District, Malaysia

Main Author: Thatcher Chan Mei Ling
Format: Book
Published: Nilai: INTI International University, 2013.
Subjects:
MBA
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090 0 0 |a HD31   |b THA 2013 
100 1 0 |a Thatcher Chan Mei Ling  
245 1 4 |a The role of promotional mixes in influencing local consumers to adopt green purchasing behaviours in Petaling District, Malaysia   |c Thatcher Chan Mei Ling. 
260 0 0 |a Nilai:   |b INTI International University,   |c 2013. 
300 |a 129p.:   |b ill.;   |c 30 cm. 
500 0 0 |a MBA 62 
500 0 0 |a Master of Business Administration Faculty of Business, Communication and law INTI International University 2013 
500 0 0 |a Master Of Business Administration, 2013 
502 0 0 |a Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University 
650 0 0 |a Thesis (M.B.A.) --   |x Business  
650 0 0 |a MBA  
650 0 0 |a Marketing  
650 0 0 |a Consumer Behaviour  
901 |u http://intilib.intimal.edu.my/equip-intin/custom/home.jsp