The role of promotional mixes in influencing local consumers to adopt green purchasing behaviours in Petaling District, Malaysia

Main Author: Thatcher Chan Mei Ling
Format: Book
Published: Nilai: INTI International University, 2013.
Subjects:
MBA
Item Description:MBA 62
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Master Of Business Administration, 2013
Physical Description:129p.: ill.; 30 cm.