The role of promotional mixes in influencing local consumers to adopt green purchasing behaviours in Petaling District, Malaysia
Main Author: | |
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Format: | Book |
Published: |
Nilai:
INTI International University,
2013.
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Subjects: |
Item Description: | MBA 62 Master of Business Administration Faculty of Business, Communication and law INTI International University 2013 Master Of Business Administration, 2013 |
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Physical Description: | 129p.: ill.; 30 cm. |