The effect of green marketing tools and strategies on consumers' purchase intention in food and beverage industry : A case in Klang Valley, Malaysia - Khor Wen Loon (Nilai: INTI International University, 2013)
MBA 56
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Master Of Business Administration, 2013
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; MBA; Marketing; Consumer Behaviour