The effect of green marketing tools and strategies on consumers' purchase intention in food and beverage industry : A case in Klang Valley, Malaysia

Main Author: Khor Wen Loon
Format: Book
Published: Nilai: INTI International University, 2013.
Subjects:
MBA
Item Description:MBA 56
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Master Of Business Administration, 2013
Physical Description:x, 175p.: ill.; 30 cm.