Readiness to purchase airline tickets through smartphone : A Malaysian perspective - Remo Philips (Nilai: INTI International University, 2013)
Master Of Business Administration, 2013
MBA 58
Master of Business Administration Faculty of Business, Communication and law INTI International University 2013
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; Consumer Behaviour; MBA; Smartphone