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| LEADER |
00805pamaa2200241 4500 |
| 001 |
0000051710 |
| 005 |
20130923090000.0 |
| 008 |
130925s2014 eng |
| 020 |
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0 |
|a 9781133307266 (pbk.)
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| 020 |
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|a 1133307264 (pbk.)
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| 090 |
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|a HF5825
|b JEW 2014
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| 100 |
1 |
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|a Jewler
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| 245 |
1 |
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|a Creative strategy in advertising
|c Bonnie L. Drewniany, A. Jerome Jewler.
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| 250 |
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|a 11th ed..
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| 260 |
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|a Boston, MA, USA:
|b Thomson/Wadsworth,
|c 2014.
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| 300 |
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|a xviii, 314 p.:
|b ill.;
|c 26 cm.
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| 500 |
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|a Jewler's name appears first on the previous edition
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| 501 |
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|a BMCMI
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Advertising copy
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| 650 |
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|a Advertising layout and typography
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| 700 |
1 |
1 |
|a Drewniany,
|h Bonnie L.
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| 901 |
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|u www.ichapters.com
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