Creative strategy in advertising
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston, MA, USA:
Thomson/Wadsworth,
2014.
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| Edition: | 11th ed.. |
| Subjects: |
| Item Description: | Jewler's name appears first on the previous edition |
|---|---|
| Physical Description: | xviii, 314 p.: ill.; 26 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781133307266 (pbk.) 1133307264 (pbk.) |