00723pamaa2200229 4500 0000051708 20140110090000.0 130925s2014 eng 9781133307334 (pbk.) 1133307337 (pbk.) 302.23072 WIM 2014 P91.3 WIM 2014 WIMMER Mass media research : an introduction Roger D. Wimmer and Joseph R. Dominick. 10th ed. Boston, MA: Cengage- Wadsworth, 2014. xiii, 481p.: ill.; 25cm. Wadsworth series in mass communication BMCMI Mass media -- Research Dominick, Joseph R. www.cengagebrain.com